Russ Demarest
Tarrytown, NY 10591
914-610-9816
Lead Software Engineer- Technologist
Accomplished technical professional with 15+ years of experience in all phases of software development from requirement gathering, design, development, testing, implementation and support. Bringing experience from developing a wide range of web applications and database solutions in a variety of industries as well as the social and communication skills to work well in a team and with clients or as a self starter capable of working solo on appropriate projects.
Career Achievements
- Founded, designed and built sharkbaitsales.com a sales prospecting and automated marketing web application including email marketing, click tracking, appointment management. Services include Twitter and Facebook integration as well as Jigsaw integration giving customers access to millions of leads.
- Oversee management and development of DrivingLeads.com selling auto loan leads to auto dealers from multiple vendors using a real time ping/post system as well as ADF and other transfer protocols to 3rd party CRMs.
- Create and integrate APIs including REST and SOAP based web services from lead generation and distribution to 3rd party reporting and data integration throughout AffiliateNetworks.com.
- Create administrative interfaces and reports for leading direct marketer generating, tracking and reporting on millions of daily emails, clicks and sales.
- Automated the management of thousands of domains and IPs, their DNS records and firewall configuration.
- Built the daily deals site thecityselect.com incorporating 3rd party offer APIs, internally generated offers as well as coupons.
- Design and development of a custom multilingual education content management system (CMS) and online classroom system for Visionlearning used by thousands of educators and students around the globe.
- Produced an iOS app showcasing the Visionlearning glossary.
- Transformed the International ThinkQuest Internet Challenge web site from a mix of Perl and PHP scripts with several MySQL databases into a single multi-lingual PHP driven application with an Oracle database backend.
- Design, development and administration of the technological infrastructure of ThinkQuest New York City, an educational web development program, serving over 10,000 NYC students and teachers.
Technical Expertise
Databases: Oracle, MySQL, PostgreSQL
Operating Systems: Linux, OSX
APIs: Facebook, Twitter, Clickatel (SMS), Datatel (VOIP), Detroit Trading (Lead Gen), Jigsaw, OneShoppingCart, Promax, leadConduit, linktrust
Frameworks: Zend, Drupal, JQuery, Smarty
Languages: PHP, SQL, CSS, XML, JavaScript, HTML, AJAX
Version Control: Subversion
Professional Experience
Lead Software Developer, AffiliateNetwork, LLC., New York City, NY, June 2006 thru present
Major focus is design and development of applications and interfaces for a leader in the direct marketing industry. Using Oracle and MySQL databses and PHP for programming these applications serve and monitor processes throughout the AffiliateNetwork architecture. Object Oriented as well as procedural code has been integrated into new and legacy applications. Work includes integrating 3rd party applications and APIs as well as writing APIs for 3rd parties to integrate into the AffiliateNetwork systems. Overall scope has ranged from front-end public facing applications to back end reporting off large data sets to backend programming.
http://www.affiliatenetwork.com
http://www.facebook.com/1ClickPrizes?sk=wall
Senior Software Engineer and Technology Consultant, Visionlearning, New York City, N.Y., June 2002 thru present
As the technical consultant for this project I transformed a static HTML site into a custom user based content management system (CMS) for the writing, publishing and management of learning modules created by leading faculty and authors around the world. The site facilitates dynamic MyClassrooms creation by teachers and faculty to include the learning modules and other digital resources to enhance their standard curriculum. The project has been built on the Open Source LAMP stack. The Visionlearning web site includes a helpdesk, calendar, back up, publishing and media management services, all of which have been written to meet the specific needs of this NSF funded education project. We also designed and produced an iOS app for the Visionlearning glossary.
http://itunes.apple.com/us/app/science-glossary/id331657060?mt=8
Co-Founder, Chief Technology Officer and Lead Software Engineer, Sharkbait, LLC., May 2008 thru May 2010
I co-founded, designed and coded a unique vision of simple to use web based prospecting and Customer Relationship Management (CRM) tools including email and click tracking as well as integrating Twitter and Facebook APIs. Sharkbait also was integrated into Jigsaw for lead search and retrieval directly into a Sharkbait users account. Reporting included inbox success, clicks and other tracking analytics.
Founder and Lead Software Engineer, Electron Ink, Tarrytown, N.Y., August 1996 thru present
My personal consulting business building a variety of web sites and other technical tasks for a variety of clients.
Senior Software Engineerand System Administrator, ThinkQuest New York City, New York City, N.Y., December 2002 thru June 2006
Responsibilities included software development and system administration. From concept, design, development through administration of the custom LAMP web applications that manage all aspects of the TQNYC web development contest application. Other projects include development of custom fund raising management software and online website creation software.
Duties included all aspects of maintaining the technology infrastructure for the program. TQNYC infrastructure includes administration of our Linux web server, mailing lists and mail server as well as a Windows 2000 server for office file sharing and printing and workstations as well as writing tutorials and leading training classes.
Senior Software Engineer and System Administrator, ThinkQuest For Tomorrow's Teachers, Armonk, N.Y., June 2000 thru December 2003
My duties included all software development and system administration for the ThinkQuest for Tomorrow's Teachers program. The web site and all applications are built using PHP and MySQL. This three year grant (2001-2003) from the federal government's PT3 program teaches faculty and students from some of the leading education colleges and universities about web development and how to integrate the ThinkQuest Guiding Partner model into their classrooms once they graduate and become teachers.
Senior Web Developer and System Administrator, Advanced Network & Services / ThinkQuest, Inc., Armonk, N.Y., November 1999 thru December 2002
My main focus with Advanced Network & Services was a complete overhaul of the ThinkQuest web application. This included a full redesign of the ThinkQuest web site, including transitioning from MySQL to an Oracle database to manage multiple international, multilingual web development contests servicing a community of over one hundred thousand users. The applications included a private messaging system, the ThinkQuest TeamMaker application, real-time server account creation, contest administration, helpdesk facilities and a judging system.
I also developed a distributable version of the web development education and contest called the ThinkQuest Environment (TQE), for our partners to install and run local ThinkQuest-like contests. The TQE served as the basis for ThinkQuest Africa, ThinkQuest For Tomorrow's Teachers and ThinkQuest New York City.
In 2003 the ThinkQuest Internet Challenge, including web application and library, was transferred to the Oracle Foundation, Help Us Help Them, from Advanced Network & Services.
Duties also included communicating with and providing solutions for program managers locally and around the world, as well as managing a staff of developers, interns and outside designers.
Senior Software Engineer, OnLine Voice, Video & Data, Inc., Purchase, N.Y., July 1997 thru November 1999
Accomplishments include the creation of three e-commerce web sites delivering products on a pay-per-download and a physical fulfillment basis. The product lines ranged from the Ingram Micro computer hardware and software to the Baker & Taylor music and video media catalog and the full Muze Audio/Video catalog of related materials. These projects were OnlineVideoDirect, OnLinePCDirect and Burn-one. Burn-one offered all CD's, VHS and DVD's in the Baker & Taylor catalog, as well as music the company produced. This evolved into a complete extranet of management services for nightclubs around the country, to capture live performances, both audio and video, as well as performer's information to facilitate immediate publication and distribution.
Education
University of South Carolina, Columbia, SC, December 1989.
Bachelor of Science in Business Administration
Major in Finance
Professional Affiliations
Member, Free Software Foundation
Member, Electronic Freedom Foundation
Social Media
Blog http://blog.electronink.com/
Twitter https://twitter.com/#!/severson64
Web http://www.electronink.com
Last Update: 2/2/12